July 17, 2013

BMW appoints authorised dealer of new BMW i sub-brand in Singapore

BMW Asia announced Performance Motors Ltd. (PML) as the sole authorised dealership in Singapore for BMW i - the latest BMW sub-brand for its electric cars.

Two BMW i cars have been confirmed for production, the fully-electric BMW i3 megacity vehicle and the plug-in
hybrid BMW i8 sports car. The former is due to go on sale in Singapore by mid 2014.

"As the most sustainable car brand in the world, BMW has always been clear on its strategy to build cars that are powerful yet fuel efficient and low on CO2 emissions. With the arrival of BMW i, we have most definitely taken this effort to a new level by setting new benchmarks across the industry," said Neil Fiorentinos, Managing Director of BMW Group Asia. "Through the appointment of Performance Motors Ltd. as our official BMW i dealer in Singapore, we are confident that they will be able to grow the sub-brand to greater heights when the BMW i3 starts retailing locally in Singapore next year."

"Performance Motors has been representing BMW for over three decades and we have grown in tandem with the remarkable development of the brand in Singapore. The appointment as official BMW i dealer has a deeper and richer significance for us. It signifies the trust BMW places in Performance Motors to grow and develop one of the most exciting chapters in BMW’s fabled history - the launch of the BMW i brand. We are very excited to embark on this new adventure in our partnership with BMW," said Say Kwee Neng, Managing Director of Performance Motors Limited.


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