July 21, 2013

Polaris opens 14th dealership in India; first in Uttar Pradesh


Polaris India Pvt. Ltd. has forayed into Uttar Pradesh with inauguration of its dealership in Lucknow.All products of Polaris will be available in Lucknow through Beekay Motors.

This is the 14th dealership that Polaris India has opened since its inception in India on August 24, 2011.
Prior to Lucknow, Polaris had opened dealerships at Ahmedabad, Bangalore, Chennai, Cochin, Dehradun, Jaipur, Jammu, Kolkata, Mumbai, New Delhi, Ludhiana, Indore and Hyderabad.

"We are happy to have opened a dealership in Lucknow as this would help us to strengthen our reach in the Northern region of the Hindi heartland. Uttar Pradesh is an important market for us in terms of size and target customers. It also happens to be my home state. This new dealership underlines the importance we attach to the Indian market and growth prospects in the country," said Pankaj Dubey, MD, Polaris India.

"We now have 14 dealer points in the country. With this development, we aim to optimize the reach and spread of Polaris and availability of our products to our customers. This dealership is state of the art and offers post sales service at par with international standards," added Dubey.

"All Terrain Vehicles are creating a niche segment in India. We are very happy to associate with Polaris as it is a great brand known world-wide for its innovative off-road vehicles. We will provide world-class off-road experience to our customers in Lucknow," said Bhavnish Mediratta, Managing Director, Beekay Motors.


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