July 22, 2013

Porsche Middle East and Africa appoints Altar Yilmaz as new Sales Director

Porsche Middle East and Africa FZE has announced the appointment of Altar Yilmaz as Sales Director for its regional network. In his role, Yilmaz will oversee sales operations of all Porsche models across 20 countries and 31 Porsche dealerships in the Middle East, Africa
(excluding the Maghreb states) and India.

The personnel change comes following the announcement from Porsche Middle East and Africa earlier this year of a 15 per cent sales increase on 2011 across all models. At the close of 2012, a record 9,171 vehicles were delivered to customers across the region compared to 7,945 in 2011. With the appointment of a new regional Sales Director, Porsche is looking to continue building on this success and to further contribute to the total sales growth of almost 60 per cent over a five year period between 2007 and 2012.

In his new role as Sales Director, Yilmaz will immediately gear up for the introduction of the new-generation Porsche Panamera, including the brand's first plug-in hybrid in the luxury class - the Panamera S E-Hybrid. The year will also see a focus on the 50th anniversary of the legendary 911, with the arrival of three new 911 models in the coming months: the 911 GT3, 911 Turbo S as well as the 911 50th Anniversary Edition. Preparations for the launch of the all-new Porsche Macan, a sporty SUV in the premium segment which is set to arrive in the first half of 2014, are also under way.

Altar Yilmaz joins Porsche Middle East and Africa with more than 10 years' experience in automotive sales, previously holding the post of General Sales Manager at Emirates Motor Company since 2010. Prior to this, he worked with global automotive company, Daimler, gaining experience across the GCC, Levant, Eastern Europe, Asia and Africa, as well as working on projects in Europe, USA and Canada.


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