July 26, 2013

Tata Motors launches 'Tata Motors Service' for passenger vehicles

Continuing with initiatives as part of its Horizonext strategy, Tata Motors announced the launch of 'Tata Motors Service', a comprehensive and renewed customer service programme to further enhance its customer service levels, backed by technology, strong
dealer network and consumer insights.

"Through 'Tata Motors Service', we pledge to bring the best-in-class vehicle after-sales service experience for our discerning customers. As a part of our even greater focus on customer delight in our Horizonext strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction. With these initiative, weare harnessing our over 800 technology backed sales outlets and customer insights to take our customer engagements to the next level," said Ranjit Yadav, President - Passenger Vehicle Business Unit, Tata Motors.

Announcing introduction of customer-focused Service initiatives, Ankush Arora, Senior Vice-President, Passenger Vehicle Business Unit (Commercial), Tata Motors said, "We believe that excellence of after-market services is a market imperative and the true hallmark of a market leader. We are empowering our network with tools, technology and processes to ensure that Tata Motors Service truly stands for responsiveness, reliability and best value that delight our customers."

Tata Motors Service introduces an innovative Biometric and RFID-based real-time tracking system of vehicles, called the 'Vehicle Tracking and Bay Scheduling' (V-TABS), to provide live information regarding the location and status of vehicles while at the dealer workshop. This high-tech tool will enable customers to keep track on the progress of their vehicles through various stages at the workshop and also significantly improve workshop productivity.

While transforming sales and service offerings, Tata Motors simultaneously announced new processes to increase its efficiency in service delivery with a Dealer Certification programme, 'Delivering Delight' which will help upgrade the workshop quality at dealerships. This process is beingpiloted in Concorde Motors workshops at Mumbai and Pune.

The company rolled-out 11 distinctive service offerings, under the three brand promises of Responsive, Reliable and Best Value Service across the company's nationwide service network of over 800 service centres, spread across 500 cities and towns.

"We want our Service to make the difference in the passenger car market and with this in mind, we have taken efforts to provide world-class customer experience to our esteemed customers," said Dinesh Bhasin, Head (Customer Support), Passenger Vehicles Business Unit, Tata Motors.


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