August 22, 2013

Apollo Tyres announces three-year partnership with Manchester United

Apollo Tyres announced a three-year regional partnership with Manchester United Football Club, which will see Apollo Tyres become the Club's official Tyre Partner in the UK and India.

"This is a very important partnership for us as a company and clearly demonstrates
our global ambitions for our business, and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand," said Onkar S. Kanwar, Chairman, Apollo Tyres Ltd.

"It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to go the distance, this association really brings to life our brand values of high performance, quality and excellence," he continued.

Manchester United Group Managing Director, Richard Arnold added, "Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46-million followers in both the UK and India, we are confident in providing Apollo with a captive audience."

"This partnership will allow Apollo not only to promote its brand, but also to engage and communicate with our fans, like we observed today with the skills demonstration," Richard further added.

"Manchester United is dedicated to youth investment and development, whether through our Academy or via the work we do in the community."


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