September 05, 2013

Audi reports 21.5 per cent increase over the previous August US sales

Audi reported August 2013 sales of 14,005 vehicles, a 21.5 per cent increase over the previous August record set last year. August also stands as the brand's 32nd consecutive month of record sales. Audi sales YTD increased 14.7 per cent to 101,346 vehicles
sold.

"Audi needed just eight months to top 100,000 US sales, a level that required a full year as recently as 2010," said Mark Del Rosso, Executive Vice-President and Chief Operating Officer, Audi of America. "Previously, Audi had never approached that sales milestone in its 40-year history, proof positive of the sales momentum our brand has rapidly built in this competitive luxury market."

Sales for August 2013 were only exceeded by the record 14,841 vehicles sold in December 2012.

Audi TDI clean diesel vehicle sales approached the highest levels ever, proving that America's appetite for the alternative fuel is growing. Sales of the all-new A6 TDI, A7 TDI and Q5 TDI, along with the previously introduced A8 TDI and Q7 TDI models achieved a volume of 1,180 vehicles in August. Demand for the Q7 TDI represented 25.6 per cent of overall Q7 sales in August.

August results were bolstered by sales of Audi luxury SUVs, with the Audi Q5 luxury crossover posting a 91.6 per cent gain in August with an all-time record 3,845 units delivered for the month. Sales of the Audi Q7 increased 55.4 per cent to 1,478 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 43.6 per cent while sales for the Audi Q7 increased 49.2 per cent.

Sales of the Audi R8 soared to 65.2 per cent for the month, as customers responded to the updated 2014 models. Audi sedan sales remained strong with the Audi A6 leading by an increase of 34.5 per cent over the same period last year to 2,110 vehicles sold for the month.

Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 22 per cent YTD, representing 32.6 per cent of total Audi sales year-to-date and 46 per cent of the Audi year-to-date sales gain.

Audi Certified pre-owned vehicles surpassed the all-time monthly sales record with 3,651 vehicles sold. The previous record was established in June 2011 with 3,636 vehicles sold. August 2013 now stands as the top monthly CPO sales result in AoA history.


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