September 25, 2013

Hindustan Motors formally launches BS-IV Ambassador Encore; gift a car to Asha Roy

Hindustan Motors Limited's newly introduced BS-IV-compliant Ambassador Encore was formally launched by Madan Mitra, West Bengal's Minister for Transport & Sports.

HM has priced Rs. 497,996 for the base-model of the 1.5-litre diesel-powered Ambassador
Encore taxi. It is also available in 'no-refusal' taxi category with air-conditioning and power steering.

Significantly, the West Bengal government has recently issued 2000 permits for the no-refusal taxi segment. Another set of 2,000 similar permits is expected to be released in November. HM expects a good share of sales from these lots. The overall bookings for Ambassador Encore have crossed the 450 mark so far.

"It is a game-changing offer from HM which has always accorded highest priority to customers' needs and value. The company made significant investment in terms of money and man hours to develop its 1.5-litre diesel engine of BS-IV emission standards with OBD (On-board Diagnostics). Through value engineering and cost-efficient manufacturing, HM is offering Ambassador Encore at this amazingly low price without any compromise on quality. And that too at a time when the economy and particularly the automobile industry are passing through difficult times, sales are falling, margins are getting squeezed and most automobile companies are announcing price increases," said Uttam Bose, Managing Director & CEO, Hindustan Motors Ltd.

Athletics star gifted Ambassador
Encore launch ceremony included gifting of an Ambassador car by Madan Mitra to Asha Roy of Singur who had won the second place in the 200 metres event in Asian Athletics Meet held at Pune in July, 2013.

"Hindustan Motors is proud to be part of the felicitation ceremony of Ms. Asha Roy who has brought honour and joy to the country and West Bengal, overcoming adverse circumstances since her childhood. HM's involvement reflects its abiding commitment to the state government's pro-people policies and the community," Added Bose.


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