September 30, 2013

Hyundai Motor's brand value enters Global Top 50

Hyundai Motor Company saw its brand value surge 20.5 per cent from a year earlier to $9-billion (£5.6-billion), marking its higest-ever ranking of No. 43, according to brand consultancy Interbrand's 2013 Best 100 Global Brands.

Hyundai, which has been included
in the Best 100 Global Brands list for nine consecutive years, entered the top 50 for the first time this year. Since joining the list at No. 84 in 2005,  Hyundai has posted steady increases both in brand value and ranking. Its brand value surged 160 per cent, while its ranking went up 41 spots since 2005.

"Hyundai's significant growth in brand value reflects our enhanced status in the global market. This was made possible through global brand campaigns as well as diverse localised brand activities including sports marketing and CSR. We will strengthen our efforts to become the most loved brand by delivering even more value beyond customers' expectations," said Won Hong Cho, Hyundai Motor's Chief Marketing Officer.

The Interbrand rankings are calculated using companies' financial balance sheets combined with marketing activities, while also reflecting each brand's potential profit.


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