September 06, 2013

Kay Segler to expand communications activities in Asia; Jochen Goller to Head Mini

As of October 1, 2013, Kay Segler (58) will be in-charge of expanding the BMW Group's communications activities in Asia. An expert in the Asian market, Kay Segler headed the sales organisation BMW Asia for several years and, in addition to his work for the BMW
Group, served as Honorary Consul of Singapore for many years. He has made a significant contribution to the setup and development of the Mini brand, whose management he will now hand over to Jochen Goller after a total of ten years.

Jochen Goller (47) was previously Director Mini in the UK, the brand's home country. Before, he was in charge of BMW marketing activities in China. Jochen Goller joined the BMW Group 14 years ago and has since gathered comprehensive experience in Germany and abroad. As of October 2013, he will be responsible for all activities of the Mini brand.


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