September 30, 2013

Kia Motors brand value increases by 15 per cent to US$ 4.7-billion

Kia Motors Corporation has increased its brand value by 15 per cent over the past year to reach the 83rd position on the exclusive list of 'Top 100 Best Global Brands', according to a 2013 study released by Interbrand, the world's largest brand consultancy agency.

Kia first entered
the 'Top 100 Best Global Brands' last year, coming in 87th place, but has since risen four spots to reach an estimated brand value of US$ 4.7-billion. This represents a 15 per cent, or US$ 619-million, increase from last year's estimated brand value and far exceeds the overall top 100 brands' average value growth rate of 8.4 per cent.

The 2013 edition of Interbrand's annual 'Top 100 Best Global Brands' study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation's financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.


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