September 24, 2013

Kia Motors Europe announce Ho Sung Song as new President

Kia Motors Europe has announced that Ho Sung Song has been confirmed as the new President of Kia Motors Europe with immediate effect replacing Byung-Tae (Brandon) Yea.

Song has held several senior roles within the Hyundai and Kia organisations since joining
Hyundai Motor Company in 1988. He will be based at Kia Motors Europe's headquarters in Frankfurt.

Song brings with him vast experience from around the world and in Europe. He held several senior management positions before being appointed President of Kia Motors France in 2007 for nearly three years. He subsequently headed Kia Motors Corporation's Export Planning Group, and then had a leading role at Hyundai Motor Group's business improvement groups in 2012.

Yea is to take up a global role and will now become responsible for the Commercial Vehicle Export business at Hyundai Motor Company, based in Seoul, Korea, responsible for developing and overseeing the strategy to expand the company's commercial vehicle business.

Taking up his new post President of Kia Motors Europe from September 23, 2013, Song will work alongside Kia Motors Europe's COO Michael Cole to lead Kia to further growth in Europe in what remains a weak market.

"I'm excited to take on this role as President of Kia Motors Europe and look forward to continuing the good work of my predecessor, supported by the dedicated and talented team here in Frankfurt. There are strong opportunities to drive further growth in sales and market share thanks to the exceptional new Kia product range that exhibits world-class qualities and excellent value," said Song.

Song, 51, is married with three children. He has a specific interest in playing football.


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