September 06, 2013

Mercedes-Benz posts strongest global August performance ever with 18.7 per cent growth

Last month, Mercedes-Benz sold 108,417 vehicles, which is more than in any other month of August to date. Since the start of the year, the brand grew its unit sales by 9.3 per cent, reaching a new record of 919,644 units. Thus Mercedes-Benz grows faster than any other
premium brand.

Strong growth in August was ensured primarily by the new E-class with a sales plus of 29.9 per cent. The compacts and SUVs from Mercedes-Benz continued to post strong increases.

In nearly all markets of Europe Mercedes-Benz reported double-digit growth rates and gained market shares in August. In August, Mercedes-Benz again saw double-digit growth in the USA and China (incl. Hong Kong). In Germany, the USA and Japan, the Mercedes-Benz continued to be the most registered premium manufacturer since the beginning of the year.

"We again posted double-digit growth with over 18 per cent in August and are thus continuing on our growth course for the second half of the year, in which we want to grow more strongly than in the first," said Dr. Joachim Schmidt, Executive Vice-President, Sales and Marketing Mercedes-Benz Cars. "The offensive in the compact car and luxury segment continues - We have launched the new S-class in Europe successfully and will already be starting production of the GLA at the end of the year."

In Europe, Mercedes-Benz delivered 43,523 vehicles to customers in August, this is12 per cent more than in the same month of the previous year. The brand with the star gained market shares in almost all markets and is thus the fastest growing premium manufacturer in Europe. The Stuttgart-based automotive manufacturer posted particularly high sales increases in the UK (+29.3 per cent), Belgium (+20.9 per cent), Russia (+21.5 per cent) and Turkey (+65.7 per cent). Mercedes-Benz also posted a strong increase in the declining domestic market (total market -5.5 per cent): At 21,376 units the brand sold 11.5 per cent more vehicles in August than in the same month of the previous year, reaching a double-digit market share (10.5 per cent). Mercedes-Benz is thus the premium manufacturer with the most registrations in Germany once again.

August sales in the USA increased by 20.5 per cent to a new record high (24,761 units). With this, Mercedes-Benz is once again the premium brand with the highest sales since the beginning of the year (190,359 units). Moreover, Mercedes-Benz also posted new sales records in Canada (+20.6 per cent) and Mexico (+14.6 per cent). Vehicle deliveries in Latin America increased by 32.6 per cent.

In the Asia-Pacific region the Stuttgart-based company sold 28.6 per cent more vehicles in August than in the same month of the previous year. Sales in Japan grew by as much as 37 per cent to a new record high. In China (incl. Hong Kong) Mercedes-Benz delivered 18,087 vehicles to customers, an increase of 27.3 per cent.

Mercedes-Benz sales of the A-, B- and CLA-class in the last month totaled 25,562 units and the company posted an 84.8 per cent jump in its sales of compact vehicles.

Sales of the new models in the E-class segment grew strongly in August. Mercedes-Benz sold 29.9 per cent more units of the sedan and estate than in the same month of the previous year (19,525 units). Sales of the new coupe and cabrio even jumped by 39 per cent.

Whether SL, E-class coupe or CLS - all dream cars from Mercedes-Benz were at the top of the registration lists worldwide in August. 'Dream cars' is the general term employed by the brand for its coupes, cabrios and roadsters. In comparison with the German core competitors, the Mercedes models reached a market share of about 50 per cent. Overall, since the beginning of the year, 108,499 dream cars from Mercedes-Benz have been delivered to customers.

Since the start of the year, 65,256 customers (PY 69,736 units) have opted for a smart fortwo, which was especially popular in the USA (+31.9 per cent), Canada (+40.9 per cent) and China in August (+27.7 per cent).


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