Nissan celebrates its 40th anniversary in China

As Nissan celebrates its 40th anniversary in China, the company is on track with a strategic plan that paves the way for its future in the world's largest automotive market.

The plan is based on the growth of two global brands, Nissan and Infiniti, and Venucia, the local
brand launched in 2010 by Dongfeng Nissan Passenger Vehicle Company (DFL-PV) under China's largest automobile joint-venture, Dongfeng Motor Co., Ltd. (DFL). At present, all of Nissan's locally produced vehicles are manufactured at DFL plants in Huadu (Guangzhou), Xiangyang and Zhengzhou, and in the future, at a new plant in Dalian now under construction. With 40 years of success as its foundation, Nissan continues to thrive in China and remains on course to significantly contribute to Chinese society as it delivers innovative and exciting products to customers.

"China has become not only the largest but also one of the most competitive automobile markets in the world, and it continues to be one of the most important markets for Nissan," said Toshiyuki Shiga, Chief Operating Officer of Nissan Motor Co., Ltd. (NML).

Takashi Nishibayashi, Vice-President of NML and President of Nissan (China) Investment Co., Ltd. (NCIC), added, "Coinciding with Nissan's 80th anniversary, this year marks Nissan's 40th anniversary in China, the 20th anniversary of Zhengzhou Nissan Automobile Co., Ltd. and the 10th anniversary of Dongfeng Motor Co., Ltd. These all are important milestones for Nissan to become a leading brand in China."

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