September 10, 2013

Nissan launches first smartwatch to connect car and driver performance

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric
data.

The watch, unveiled ahead of its display at the Frankfurt Motor Show, is Nissan's first step into wearable technology and epitomises its 'fan first' approach to performance.

The Nissan Nismo Watch will allow drivers to:
> monitor the efficiency of their vehicle with average speed and fuel consumption readings
> access vehicle telematics and performance data while on track
> capture biometric data via a heart rate monitor
> connect to the car using a smartphone app via Bluetooth Low Energy
> receive tailored car messages from Nissan


"Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership," said Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe.

The sleek Nismo Watch will be available in three colours - black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design.  The simple user interface can be controlled by two buttons and is secured onto the driver's wrist via a simple snap-fit mechanism.

The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.


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