October 05, 2013

Ford celebrates official opening of first Myanmar dealership

Ford Motor Company celebrated the grand opening of the first authorised Ford dealership in Myanmar. Located in Yangon, the country's commercial center, the new state-of-the-art facility officially establishes the presence of the Ford brand and global vehicles in the rapidly developing
country.

In April, Ford became the first global automaker to announce its brand's official entry into Myanmar market through an agreement with the RMA Group, an emerging markets specialist with operations across Asia and Africa, and Capital Automotive Ltd., a subsidiary of leading Myanmar conglomerate, Capital Diamond Star Group.

"Together with RMA Group and Capital Automotive, we are so excited and committed to serve customers in Myanmar with our world-class Ford vehicles and an unmatched ownership experience," said David Westerman, Regional Manager, Asia Pacific Emerging Markets Group, Ford Motor Company.

Built to Ford's global design and operational standards, the new 2,600-square-metre facility includes a 12-vehicle showroom and 12-vehicle servicing capacity. The dealership is located on Insein Road in downtown Yangon.

"Every aspect of the facility has been designed and built to provide an industry-leading customer experience - which is so important to Ford, especially here in Myanmar, where for many people, a new Ford will be the first vehicle they have ever owned," said Westerman.

The grand opening event showcased Ford vehicles that are already available in Myanmar, including the award winning all-new Ranger and iconic US nameplates such as Taurus and Explorer.

"Over the coming months, Myanmar customers will see a full showroom of global Ford cars, trucks and SUVs, representing all vehicle segments," added Westerman.

The vehicles will be sourced and imported from Ford's global production facilities, including North America, Europe and Thailand.

"We plan to expand with facilities in other markets across the country as business grows, with a goal of quickly establishing a nationwide footprint for sales, service and parts," said Ko Ko Gyi, Owner and Managing Director of Capital Diamond Star Group.


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