November 15, 2013

Ram Truck continues partnership with Juanes for New Spanish-language commercials for 2014 Ram 1500

Celebrated Latin musician Juanes and the Ram Truck brand continue their partnership in the 'A Todo, Con Todo' ('To Everything, With Everything') Spanish-language advertising campaign with original spots promoting the new 2014 Ram light-duty truck.

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Ram Truck brand recently launched the 30-second television ad 'Beyond the Encore'. A 60-second spot, 'Anthem', will debut on Univision during the Latin Grammy awards ceremony on November 21, 2013. An additional 60-second ad will be revealed in December in anticipation of Juanes' new single and album release while similar ads, 'The Long Haul' and 'Chasing the Sun', will air in the coming weeks. The campaign focuses on the class-leading innovations of the 2014 Ram 1500, emphasizing values such as hard work and determination shared by the brand and Latin cultures.

"Juanes is a hard-working superstar who performs to the maximum," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "The 'Long Haul' spot shows how he and his road crew give it their all, night after night, with resolve and energy, which is exactly what our Ram trucks do for our customers."

The new 'A Todo con Todo' spots feature Juanes performing on stage and highlights the gritty work of his road crew, whose 'show begins after the curtain drops'. Juanes and his crew rely on the Ram 1500 to move heavy stage equipment from city to city, resulting in fan-pleasing performances.

"We are proud to continue our partnership with Juanes," said Juan Torres, Chrysler Group Head Multicultural Advertising and Marketing. "He's a perfect fit for the Ram Truck brand as trucks are one of the best-selling segments among U.S. Latino purchasers and the Ram 1500 and 2500 are among the most popular models*."


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