November 08, 2013

Winner of Chrysler Custom Challenge named at SEMA Show

The Chrysler brand awarded the winner of its Chrysler Custom Challenge at the SEMA Show. The three judges, Chrysler Brand President and CEO Saad Chehab, Chrysler Brand Service, Parts and Customer Care President and CEO Pietro Gorlier and
West Coast Customs Owner and CEO Ryan Friedlinghaus, named Oriana Schooley among the three finalists as the winner.

The Chrysler Custom Challenge charged fans to submit an image of their customized Chrysler brand vehicle along with a brief description of what customizations they have given to their vehicle to make it unique. Their vehicles are also being featured on the SEMA showroom floor within the West Coast Customs display.

"The Chrysler Custom Challenge provided Chrysler car enthusiasts a chance to creatively express their skills and passion for customization," said Chehab. "And SEMA's show floor provided us with the perfect stage to announce the winners and have their vehicles recognized and displayed at the show and online."

The three finalists and their vehicles were invited to Las Vegas for a paid-trip of seven days, six nights, where they will be given full access to the show, work alongside the West Coast Customs team and enjoy an intimate dinner with Chrysler executives and West Coast Customs. As part of the grand prize, Oriana Schooley will receive a trip to the North American International Auto Show, a luxury travel package for herself and a guest and more than $15,000 in other cash/prizes. (ARV of the grand prize is up to $26,450).


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