March 21, 2014

Lancaster opens new Ferrari Showroom in Colchester

Lancaster, the official Ferrari dealership for the East of England and Kent, recently opened the doors of their completely new showroom in Colchester, showcasing the Ferrari brand's latest Corporate Identity which is being implemented across the dealer network
worldwide.

The new design scheme reflects the essence of the brand, with performance and function the key elements, with cars displayed in the best way possible, with regards to lighting, viewing angles, space and environment. The customer lounge is a welcoming space where clients can feel at ease and can interact comfortably with dealer personnel as part of the sales and aftersales experiences, while the general environment reflects the brand characteristics: Italian, timeless, elegant, authentic materials, with light colours, shades of white and grey, and a mixture of direct, diffused and reflected light.

"Ferrari's new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the Lancasters showroom re-opening here in Colchester as I know we have many enthusiastic clients in the East of England and Kent whose experience with the brand will be enhanced by the new facilities we are opening here today," said Francesco Balli, Regional Manager for Ferrari North Europe.

Mark Herbert, Chief Executive of Jardine Motors, added, "Lancaster has represented the Ferrari brand in Colchester since 1976, and we are delighted to continue our special relationship with the Prancing Horse with this latest investment in our facilities. We look forward to welcoming our clients and the local Ferrari Owners Club group to our new showroom and are excited by our continued partnership and future with Ferrari."


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