January 21, 2014

Caterham unveils new group rebrand

Caterham unveils its fresh new branding, designed to spearhead the Caterham Group's continuing international expansion and diversification into new sectors.

The new corporate identity features a bold new selection of green tones and a coloured Union
Flag emblem, all reflecting Caterham's proud British heritage.

Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased the Caterham brand in 2011, the original sportscar company has been joined in the Group by Caterham Technology & Innovation (CTI), Caterham Composites, Caterham Bikes, Caterham Moto Racing Team, Caterham Challenge and the F1 and GP2 race teams.

The rebrand will be applied across all arms of the Group and has been designed to mirror the brand's commitment to deliver 'accessible fun' across its whole spectrum of businesses.

"The Caterham coloured Union Flag emblem is our celebration of Caterham's British heritage. The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people's faces. It is a proud British brand, one that celebrates Britain's engineering prowess and we, in turn, are proud to showcase our British heritage," said Tony Fernandes, Caterham Group Co-Chairman.

"This is an exciting time for Caterham across all our interests; our F1 team is embarking on its fifth season with everything in place to make serious progress this year. On the roads, Caterham Cars goes from strength to strength, winning universal praise for launching its fastest ever road car, the 620R and the same acclaim for our lowest-priced model, the 160. We also have our roadcar partnership with Renault, which started in F1, and that is now firmly into the development phase of our first product, which will be on the roads in early 2016."


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