January 09, 2014

Steelbird launches first-of-its-kind campaign to promote safe riding among women

With a  mission to educate thousands of school and college going girls on safe two-wheeler riding Steelbird has kick started a campaign 'I am Eve - I ride with pride'. The campaign is running through various colleges across Delhi NCR in due course of time.

The campaign
is in the form of short films conveying the message of safe riding is a CSR initiative of Steelbird Helmets, which is very first time conceptualised and being executed keeping in mind the safety and security of female two-wheeler riders. The campaign will provide an opportunity to young college girls who are found of acting to showcase their talent to the outside world by participating in the auditions for short film which will be produced by steelbird helmets at various college campuses.

"The campaign will run through two phases one is making the film and second is screening the film with campus audience. The core idea behind this activity is to educate a large of section of students about the safe riding and involve them to be the front face of this campaign," said Shailendra Jain, Sales & Marketing Head of Steelbird Helmets.

"Steelbird has joined hands with social film maker for the same who will be spearheading the auditions, productions and final editing of these shorts films. The first part of the campaign is a daylong audition which will be conducted at various colleges' campus on time to time and will be open for all the girls. The shortlisted candidates will be called for shooting which will be held at the campus only. Once the film is done is will be screened at the college auditorium. The theme of these short firms would be on women safety, safe riding etc." he further added.

"We have selected various themes and topics which are need of the hour today to educate a common man on the safe riding, wearing quality helmets and various other safety related issues. Once the campaign will be over covering almost 45 colleges in Delhi NCR, Steelbird will hold a short films festival where all these 45 shorts films will be screened to public and best one will be awarded."

To participate in the auditions watch your college notice board or visit the steelbird helmets website.


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