March 03, 2014

BMW launches new bike collection starting from 949 euros

BMW is set to launch its latest generation of bikes in spring 2014. With an innovative frame design and specialist expertise in automotive engineering, the Munich-based car manufacturer is well positioned to continue its success and consolidate its excellent reputation
in the bicycle sector.

Clear-cut design meets pioneering technology.
Like all vehicles produced by the BMW Group, the 2014 bicycle collection meets top standards in quality and design. The design of this new third-generation frame gives the bicycle's functional geometric shape a stylish and dynamic look. The signature feature of the bikes in the collection is the 'bull neck' on the front of the top tube. The frame is reminiscent of a motorbike, tracing the outline of the tank. Another enhancement is the third generation bikes' seamless design. The welding lines are smooth and all cables run inside the frame. The bold colour contrasts and subtle branding further complement the clear-cut design by DesignworksUSA, a wholly owned subsidiary of the BMW Group.

"Our main aim in designing the 2014 bike collection was to harmonise BMW's distinctive style with customer expectations and produce a recognisable product family," said Evgueni Maslov, Senior Designer at DesignworksUSA.

The 2014 collection is not just innovative in terms of its design, it also includes a range of new technical features. Alongside innovations by BMW itself, the new models are fitted with components by top manufacturers like Shimano and Suntour. The hydroformed frame is robust and light, guaranteeing optimal efficiency by ensuring maximum power transfer with minimum effort.

The new bike collection includes the BMW Cruise Bike, a new sporty version of the M Bike, the Cruise e-bike, and the comfortable and functional all-rounder, the BMW Trekking Bike.

The BMW bike collection 2014 and accessories will be available online and from selected BMW dealers.

Price (Germany)
BMW Cruise Bike: 949 euros
BMW Cruise M Bike: 1,099 euros
BMW Trekking Bike: 1,149 euros
All Mountain: 2,995 euros
BMW Cruise e-Bike: 2,799 euros


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