March 08, 2014

Jaguar announces David Beckham as brand ambassador for China

David Beckham has joined Jaguar as a brand ambassador and will support significant forthcoming Jaguar product launches in China. British sporting icon Beckham will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets.

"We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving," said Bob Grace, Jaguar Land Rover China Managing Director.

As part of a long-term partnership, former international footballer Beckham will star in a series of print adverts and TV commercials exclusively in China.

David's role will initially see him feature alongside the new Jaguar F-Type Coupe, a sports car that is already regarded as a modern classic and one that is the perfect expression of Jaguar's vision of modern British style and elegance. His role will develop and will see him feature in many Jaguar brand and product communication campaigns in the coming years, including those for the Jaguar XJ, the company's award winning large luxury saloon

"I've always been an admirer of Jaguar - from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-Type Coupe, a car that epitomises British craftsmanship. It's an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar's exciting future in China," said David.


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