March 04, 2014

Mercedes-Benz presents new service brand 'Mercedes me'

On the eve of the 84th International Motor Show in Geneva, Mercedes-Benz presented its new 'Mercedes me' service brand. Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer is bundling all existing and future service
offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014. 'Mercedes me' is broken down into five areas - move me, connect me, assist me, finance me and inspire me - and takes into account all product-relevant areas such as the purchasing, financing and servicing of vehicles, as well as Daimler's internationally acclaimed mobility services. In this way, 'Mercedes me' allows all service and mobility areas to be integrated seamlessly and conveniently, thus raising the bar once again for individual customer care.

"Mercedes-Benz is on a growth course and we are continuing this course with the next step, which comes in the form of 'Mercedes me'. Under this brand, we are bundling together a wide range of services relating to our fascinating vehicles. This is far more than just a new website - it is a whole new level of individual customer care," explained Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.

"With intensive research into future needs and trends, we have long been examining the shift in society and in individual customer needs. However, as drivers of new mobility solutions, our innovation is not limited to product development, but also to developing flexible services that go well beyond automobiles", added Dr. Dieter Zetsche.


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