February 27, 2014

Volkswagen Group UK claims top Customer Satisfaction Award

Volkswagen Group UK has beaten off stiff competition to claim the Institute of Customer Service's Customer Focus Award in recognition of its strategy of placing the customer at the centre of its operations and activities, and achievements in the key area of customer
satisfaction. The award was presented at an event in London, and collected by Petra Krivinskas, Volkswagen Group's Head of Customer Service Centre Operations.

"The Awards have become an integral part of the business calendar. It is important to showcase and celebrate those who have shown that their organisation is committed to their customers at the very highest level," said Jo Causon, Chief Executive of the Institute of Customer Service.

"There is a growing awareness that customer service is integral, not just to the performance of individual organisations, but to the UK economy as a whole. Volkswagen Group is differentiating through its effective use of customer feedback and evidence of empowering employees, placing customers at the heart of its business strategy," Jo added.

The awards are open to organisations that ensure customer focus is at the heart of their strategy, and which display a well-communicated customer strategy and evidence of employee engagement in executing this, as well as extensive evidence of how the customer shapes the business and improvements in overall results.  Judged by an independent panel the awards recognise and reward organisations which deliver excellent and innovative service to meet their customers' needs.


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