April 04, 2014

Audi India achieves a hat-trick of best-ever monthly, quarterly and financial year sales

Audi continued its success story by becoming the first luxury car manufacturer in India to sell more than 10,000 units in a single financial year. The company had earlier created history by becoming the first-ever luxury car manufacturer to achieve the same
feat in calendar year 2013. The brand with the four rings crossed this momentous milestone by registering a sale of 10,126 units in the period April 2013 - March 2014, (April 2012 - March 2013: 9,350 units). Audi India also registered a sale of 2,740 units in the period January-March 2014 (January-March 2013: 2,616 units).

"The double achievement of selling 10,000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi - Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country," said Joe King, Head, Audi India.

Audi India grossed sales of 1,404 units in March 2014, its highest in a month in India, recording a 18 per cent growth year-on-year (March 2013: 1,104 units).

"Audi India was the only manufacturer in its segment to pass on the full benefit of the excise duty reduction to the customer. The customer has appreciated our gesture as shown by the March sales result," added King.


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