April 04, 2014

Caterham brand set to launch in Colombia, cars debut at Bogota Auto Show

Caterham Cars will make its official debut in Colombia at this year's Bogota Auto Show on November 19-30.

The iconic British sportscar brand has signed an exclusive dealer based in the Colombian capital, which will sell a full range of Caterham's iconic Seven variants
- the new Seven 165, Roadsport, Superlight, Seven 485, Seven 620 R and CSR 175.

Caterham Colombia will have its full stock of vehicles in place for the Bogota show but the dealer is already open and able to take orders.

The business is very experienced in the automotive retail sector and will offer a full parts and servicing package for its customers, supported by Caterham Cars in the UK.

"We are continuing our rapid, global expansion and Colombia is the latest new market to join our ever-expanding list of territories. South America is an important market and one that we have high hopes for - within four hours of a Bogota newspaper announcing the signing of the new dealer, our team there had 30 unique sales leads," said Graham Macdonald, Caterham Group CEO.


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