April 10, 2014

Daimler Trucks achieves sales success in India

Daimler India Commercial Vehicles (DICV) has crossed the threshold of 10,000 sold BharatBenz trucks since market launch in September 2012.

Selling roughly 2,200 vehicles in the first quarter of 2014, the youngest brand in Daimler Trucks' portfolio also achieved a growth
of 67 per cent as compared to the same period in 2013. BharatBenz' sales success is even more remarkable considering the development of the Indian truck market above six tonnes which decreased by around 20 per cent in the first three months of the year.

"It is a tremendous success for us that we have already sold 10,000 BharatBenz trucks within just 18 months," said Marc Llistosella, MD & CEO of DICV. "Despite a challenging market environment, we rely on high-quality products and transparent pricing without any discount. This is how we have gained the trust of our customers in a quite apparent way."


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