May 16, 2014

Lexus launches online colour contest for new RC F coupe

As one of the hottest new performance car prospects of the coming year, the Lexus RC F is ready to blaze a trail with a dazzling new orange metallic exterior paint option. All that is missing is a name for the vibrant new shade, which is where Lexus's supporters
will play a decisive role.

Recognising that the RC F is one of the most talked-about new models on social media, Lexus is launching a contest to involve its online community in the colour-naming process.

Lexus UK Facebook fans are invited to put forward their suggestions - clean, concise and legal - with the name considered best being adopted as official branding for the new colour.

"We've witnessed a fantastic response to the prospect of the new model among our large and growing community of online fans and we thought it would be a great opportunity to involve them in the heart of the branding process," said Richard Balshaw, Lexus Division Director.

"The new flaming orange finish is a great option for the RC F, a car that broadcasts a new dimension of genuine Lexus sporting quality with its powerful styling and performance. We're confident the public will produce some great ideas that capture the spirit of both the colour and the car."


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