May 23, 2014

Tata Motors launches the all-new Ultra range starting from Rs. 10.53 lakh

Tata Motors' Commercial Vehicle Division launched the new Intermediate and Light Commercial Vehicle (ILCV) range of trucks christened 'Ultra', which offers superior technology and design that ensures lowest total cost of ownership through higher uptime
because of increased driver comfort, superior aggregates and customised requirements.

"After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment - the Tata Ultra trucks. With stylish, futuristic and smart utility features, the Tata Ultra, has been designed to fast track the consumer's business growth and deliver a reliable, safe, comfortable, vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the Indian commercial vehicleindustry. The Tata Ultra is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken the pioneering step in India’s commercial vehicle industry by launching the Tata Ultra range of trucks," said Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd.

The new Tata Ultra range of trucks will comein several variants with payload capacity between 5- and 15-tonnes.With its contemporary design, the Ultra range comes packed with new generation aggregates like the reliable Tata engine, gearbox and clutch and pioneering driver-centric features like disc-brakes, radial tyres, spacious world-class cabin, suspended seats, HVAC option.

The all-new range of Tata Ultra trucks brings in global design that matches aesthetics with enhanced comfort, fuel-efficiency and low cost of ownership to offer the best business proposition to operators. On the interiors, the Tata Ultra range will come with a world-class hydraulic 45-degree tiltable cabin, which has been designed with elegant and stylish looks, with sufficient storage capacity and features like dash-mounted gear lever, AC provision anda new generation instrument cluster.

An enhanced power steering system with drooping characteristics enables vehicle stability at high speeds. The Tata Ultra also comes with a comfortable seating for three, front parabolic suspension for increased comfort, new generation head and tail lamps, integrated with LEDs,which is an industry first in the commercial vehicle segment.

The Tata Ultra 812 and Tata Ultra 912 are the first two models from the Ultra range which will be available across all authorised Tata Motors Commercial Vehicle dealerships, starting from Rs. 10.53 lakh, ex-showroom Chennai for Tata Ultra 812 and from Rs. 10.94 lakh, ex-showroom Chennai, for Tata Ultra 912.

The Ultra variants will be available in four colours - sardinia red, arctic white, arizona blue and yellow.


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