May 29, 2014

The Ducati 1199 Panigale wins Compasso d'Oro design award

The intense focus on design and style which Ducati maintains as a principle feature of its iconic motorcycles, and that further underlines the famous company's Made-in-Italy character, has now been recognised in the Ducati 1199 Panigale Superbike and rewarded with the
highly prestigious and influential Italian award for design - the Compasso d'Oro.

Hosted at the former Ansaldo works in Milan, the awards ceremony presented over 270 products entered for this 23rd edition. Held every three years, an expert panel selects the most significant and merit-worthy products to be awarded the prestigious ADI Compasso d'Oro award. On this occasion, they awarded the Ducati 1199 Panigale, "Compasso d'Oro for having transferred competition level performance to an elegant mass-production model that is still consistent with the brand's traditional image."

The Ducati 1199 Panigale is the first ever motorcycle to have received this important award and subsequently enters the Compasso d'Oro Collection. Running for over 60 years, almost 300 projects have received the prize and these, in addition to more than 2000 others selected for 'honourable mentions', form the Historical Collection of the ADI Compasso d'Oro awards.


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