July 16, 2014

Blaupunkt sets up its first brand shop in India

Blaupunkt launched its first exclusive brand shop in India. Located in central Kochi, this store will not only provide a platform for Blaupunkt to display their entire product portfolio, but is also part of the companies' retail expansion strategy, to scale up its distribution and
reach across India.

Versus the typical infotainment retail channel of most multi brand retailers, Blaupunkt patrons now have access to an exclusive format that not only exhibits the complete range of speakers, woofers, sub woofers and car infotainment products, but also helps customers get expert advice to get the right products to complement their vehicle and match their budget and sound preferences. Additionally professional installation ensures electrical integrity and perfect mechanical fitment.

The shop is owned by the Topmost group, who are also the authorised distributors of Blaupunkt in Kerala.

"The Blaupunkt brand shop enables us to get closer to the customer, thereby helping us understand their requirements better. We aim at launching 20 more stores in the next two years," said Dr. Lars Placke, CEO, Blaupunkt.

Pankaj Jagwani, Director, Blaupunkt India, added, "We are extremely glad to launch our first brand shop in India as an excellent platform for customers to experience Blaupunkt's premium sound, multimedia and navigation products and get customized solutions that enhance their driving experience. We look forward to a long mutually beneficial relationship with the Topmost group."


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