July 11, 2014

GM appoints Johan de Nysschen as Cadillac President

General Motors announced the appointment of Johan de Nysschen as President - Cadillac. Johan de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and
marketing and product portfolio planning, including critical input for product engineering and design.

de Nysschen, 54, joins the GM executive leadership team as an Executive Vice-President of the company beginning August 1 and reports to GM President Dan Ammann.

"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said Ammann. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."


"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," said Johan. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands."

"The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners."

Johan de Nysschen spent the last two years as head of the Infiniti brand worldwide. Prior to that, de Nysschen was Chief Executive of Audi USA for eight years and President of Audi Japan for five. He began his career with Audi in South Africa in 1993 after a variety of automotive positions with the Ministry of Transportation, BMW in South Africa and an automotive supplier.


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