July 14, 2014

Kia announces sponsorship of England Women's Cricket Team

Kia Motors (UK) Limited has announced a sponsorship deal as the official partner of the England Women's Cricket Team. The two-year partnership will see Kia become the official car of England women's cricket, with 19 all-new Kia Sportage vehicles set to be
provided to the England women's team.

The historic deal represents the first ever standalone commercial arrangement for the England women's team, which will give Kia a range of sponsorship and marketing rights around the England women's team, including in-ground activation at women's international matches in England.

Under the terms of the agreement Kia will become the sole title sponsor of England women's home Test matches during the next two years, first against India at Wormsley Cricket Ground this August, followed by the Women's Ashes Test against Australia next summer. 

"We are delighted to be a major partner of England Women's cricket. Kia's affinity with cricket is well known as we have been the lead sponsor of the iconic Oval and Surrey County Cricket Club since 2011. Supporting the hugely successful England Women's team is the next evolution for Kia in cricket. We wish the team massive success in this summer's matches and know the team will love driving their Kia Sportages," said Paul Philpott, President & CEO, Kia Motors (UK) Ltd.


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