July 15, 2014

Mazda is now Official Automotive Partner of the 2014 Rock 'n' Roll Marathon Series

Competitor Group, Inc. (CGI) and Mazda North American Operations (MNAO) announced an expanded partnership, as Mazda becomes the Official Automotive Partner of the Rock 'n' Roll Marathon Series.

The Rock 'n' Roll Marathon Series combines entertainment
and running, featuring live bands performing at every mile along the course, cheerleaders encouraging runners throughout the race, and a post-event headliner concert. Mazda will have a significant presence at each of the remaining 2014 Rock 'n' Roll Marathon and Half Marathon Series events in major markets such as Los Angeles, Philadelphia, Denver, San Antonio and Las Vegas, among others.

"Mazda is a brand built on passion," said Russell Wager, MNAO Vice-President of Marketing. "Expanding our relationship with the Rock 'n' Roll Marathon Series allows us to meet customers within their existing passion-points of music and running, all to build a natural affinity between their interests and our vehicles."


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