1.8.14
Wheelsology
The Chrysler, Jeep, Dodge, Ram Truck and Fiat brands each posted year-over-year sales
gains in July compared with the same month a year ago. The Jeep brand's 41 per cent increase was the largest sales gain of any Chrysler Group brand during July and its best ever July sales. Chrysler Group extended its streak of year-over-year sales gains to 52-consecutive months in July.
"Chrysler Group had a solid July as each brand recorded sales gains on our way to a 20 per cent year-over-year increase, our strongest July sales in nine years," said Reid Bigland, Head of US Sales. "Sales of the all-new Chrysler 200 mid-size sedan continued to increase while our Jeep and Ram Truck brands each turned in double-digit sales gains, helping to lead Chrysler Group to its 52nd-consecutive month of year-over-year sales growth."
Seven Chrysler Group vehicles set sales records in July. The Jeep Wrangler, Jeep Compass, Dodge Dart, Dodge Challenger, Dodge Journey, and Ram Cargo Van each recorded their best July sales ever. The Fiat 500L set a new all-time monthly sales record in July. Dart sales were up 23 per cent in July, the third-consecutive month that the compact car has set a sales record. Wrangler sales were up 14 per cent, while the 500L recorded a 49 per cent year-over-year increase.
The Fiat 500L's 49 per cent increase was the largest year-over-year sales gain of any Chrysler Group vehicle in July, while Ram pickup truck sales were up 14 per cent compared with the same month a year ago. The Jeep and Ram Truck brands logged the largest percentage sales gains of any Chrysler Group brands during the month.
Chrysler Group finished the month of July with a 78 days supply of inventory (504,240 units). US industry sales figures for July are internally projected at an estimated 16.8-million units Seasonally Adjusted Annual Rate (SAAR).
Posted in: Chrysler,Chrysler Group LLC,Dodge,Fiat,Jeep,July,North America,Ram,Reid Bigland,Sale Report,United States,US Sales
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