August 01, 2014

Subaru of America records best-ever July sales in 2014

Subaru of America, Inc. reported 45,714 vehicle sales for July 2014, a 27 per cent increase over July 2013 sales of 35,994. July marks the best-ever sales month in company history, breaking the previous record set in March 2014 (44,479).

Year-to-date Subaru
sales totaled 283,722 - an 18 per cent increase over the same period in 2013. The company has now seen 32 consecutive months of year-over-year growth and is already on its way to its sixth successive annual sales record.

The Forester and XV Crosstrek model lines both contributed significantly to the company's strong July result while posting best-ever monthly sales records. The Outback, Legacy and BRZ model lines were also notably strong. Subaru expects the sales momentum to continue now that the all-new 2015 Outback and Legacy models have begun arriving at retailers.

"July delivered a spectacular record result," said Thomas J. Doll, President & COO, Subaru of America, Inc. "Our retailers did an amazing job selling more cars than they had on the ground at the start of the month."

"With the all-new Legacy and Outback models arriving at retailers and most of the model year change over complete, we can expect a very positive end to the year," added Jeffrey A. Walters, Senior Vice-President of Sales.


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