September 23, 2014

Cadillac expands to become separate business unit, adds New York headquarters

As part of the continued expansion of Cadillac, General Motors announced a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening
in 2015.

The realignment affirms Cadillac's importance to GM's strategy. Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity.

"With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth," said Dan Ammann, President, GM.

"Cadillac's mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization," Ammann added. "More than a division or brand, Cadillac is becoming a center of excellence for our company."

Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand's overall operational performance.


Reactions:

0 comments:

Post a Comment

Related Posts Plugin...

 
back to top