September 03, 2014

Chrysler Group LLC reports best August US sales since 2002

Chrysler Group LLC reported US sales of 198,379 units, a 20 per cent increase compared with sales in August 2013 (165,552 units), and the group's best August sales since 2002.

The Chrysler, Jeep, and Ram Truck brands each posted year-over-year sales gains in August
compared with the same month a year ago. The Jeep brand's 49 per cent increase was the largest sales gain of any Chrysler Group brand during August and its best ever sales in the month of August. Chrysler Group extended its streak of year-over-year sales gains to 53-consecutive months.

"Chrysler Group sales soared 20 per cent last month resulting in our strongest August sales in 12 years," said Reid Bigland, Head of US Sales. "Our Jeep brand continued its torrid sales pace recording its best August sales ever and our Ram Truck brand contributed with a massive 39 per cent sales increase, both helping Chrysler Group achieve its 53rd-consecutive month of year-over-year sales growth."

Seven Chrysler Group vehicles set sales records in August, including best monthly sales ever by the Jeep Cherokee, Jeep Patriot and Dodge Journey. This was the Journey's seventh-consecutive sales record this year. The Jeep Wrangler, Dodge Dart, Chrysler Town & Country, and Ram Cargo Van each recorded their best ever sales in the month of August. The Jeep and Ram Truck brands logged the largest percentage sales gains of any Chrysler Group brands during the month. Sales of the all-new 2015 Chrysler 200 mid-size sedan were up 39 per cent in August compared with the previous month of July.

Chrysler Group finished the month of August with a 64 days supply of inventory (471,930 units). US industry sales figures for August are internally projected at an estimated 17.4-million units Seasonally Adjusted Annual Rate (SAAR).

Jeep brand sales were up 49 per cent, the brand's best ever sales in the month of August and the second best sales month so far this year. The brand's 49 per cent increase was the largest percentage sales gain of any Chrysler Group brand for the month. The Patriot's 27 per cent sales gain was the largest percentage year-over-year sales increase of any Jeep brand model in August. The Jeep Wrangler logged its best ever sales for the month of August. Wrangler sales of 17,988 units were second only to the model's all-time record set in May of this year. Grand Cherokee sales were up 1 per cent for its best August sales since 2003.

The Ram pickup truck logged its best August sales since 2003. Sales of the Ram pickup were up 33 per cent in August, its 52nd-consecutive month of year-over-year sales gains. Ram Light Duty sales increased 31 per cent in August while Ram Heavy Duty pickups were up 39 per cent. Ram Truck brand sales, which include the Ram ProMaster van and Ram Cargo Van, were up 39 per cent in August, the brand's best August sales since 2005. It also was the brand's best sales month so far this year. Sales of the new ProMaster van were up 36 per cent compared with the previous month of July.

Chrysler brand sales were up 4 per cent, the brand's best August sales since 2007, driven by Chrysler 200 and Chrysler Town & Country sales. Sales of the Chrysler 200 (including the 2014 and 2015 models) were up 7 per cent compared with the same month a year ago. Sales of the Town & Country minivan were up 11 per cent in August, the minivan's best ever August sales.
 
Dodge Journey sales were up 3 per cent, the mid-size crossover's best monthly sales ever. The Journey has been on a roll having set a sales record in each of the past seven months. Dodge Dart sales increased 22 per cent, the compact car's best ever sales in the month of August. The Dart's increase was the largest percentage sales gain of any Dodge brand model in the month. Sales of the Dodge Charger were up 10 per cent, its best August sales in eight years. Dodge brand sales were down 6 per cent in August compared with the same month a year ago.

Fiat brand sales were down 20 per cent, due to a Fiat 500L recall affecting an estimated 29,500 vehicles in the US and Canada. The vehicles will have their knee air bags replaced.


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