September 18, 2014

Hyundai announces Shah Rukh Khan as brand ambassador for Xcent

Hyundai Motor India Limited (HMIL) announced Bollywood superstar Shah Rukh Khan as the brand ambassador for Xcent - the real family sedan. Endorsing Hyundai's flagship products for 16 years, Shah Rukh Khan's long- standing association with Hyundai truly personifies
the Modern Premium legacy of the brand. Hyundai and SRK's association has been one of the long-lasting association not only for an automobile company but for any brand in India.

"It's been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK's association has enhanced the brand's reminiscence and propagated our Modern Premium brand values. And with the transition from i10 to Xcent, the new association connects the family man ShahRukh Khan with the attributes of real family sedan Xcent. Xcent with its premium features and stylish design has made its mark amongst the customers and we are confident that the new association will create the magic again," said B.S. Seo, MD & CEO, HMIL.

Shah Rukh Khan added, "It's a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India. For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car."


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