October 09, 2014

BMW Group renews partnership with Frieze Art Fair in London and New York

The BMW Group has renewed its partnership with Frieze London, Frieze Masters and Frieze New York for another three years. Since 2004, the BMW Group has been a supporter of Frieze London extending its support to Frieze Masters and Frieze New York at
launch in 2012.


The 12th edition of Frieze London, one of the world's most important fairs of contemporary art, will take place from October 15-18, 2014 in Regent's Park.

Frieze Sounds 2014 will be presented with BMW again in the VIP cars at Frieze London and Frieze Masters. Sounds will also be accessible via a listening station inside Frieze London and streamed online. Frieze Sounds is a programme of sound works featuring three specially commissioned audio works by international artists. This year Frieze Sounds presents works by artists Keren Cytter, Cally Spooner and Hannah Weinberger. Frieze Sounds 2014 is programmed and curated by Cecilia Alemani and presented with BMW.

This year's fair was designed by Universal Studio of Barber & Osgerby. In collaboration with BMW Group Design, the studio's designers Ed Barber and Jay Osgerby created the installation 'Double Space for BMW - Precision & Poetry in Motion'. Also dating from this year, it premiered at London's Design Festival 2014. The installation will be shown until October 24 at the Raphael Gallery of the Victoria & Albert Museum.

On the occasion of the London Frieze the recorded performances of BMW Tate Live: Performance Room will be shown at Tate Modern for the very first time, allowing visitors to experience this novel kind of live performances.


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