November 02, 2014

Honda Motorcycle & Scooter India records 103 per cent growth in October sales

For the first time Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) two-wheeler retail sales breached the psychological 500,000 mark in October with 5.4 lakh unit retails across India.

"This was our first festive season as Only Honda. We posted a phenomenal
103 per cent growth over last year. As part of Honda's Utsav strategy, our touch-points were fully armed to meet this season demand backed by an aggressive marketing campaign. Our achieving 5.4 lakh retails in a single month and selling over 1 lakh units in a single day is a testimony of customer trust in Honda. There was overwhelming customer demand for both motorcycle and scooters cutting across urban and rural geographies. Honda's recognition as the Most Trusted Brand was an icing on the cake and we thank our customers and stakeholders for the unflinching trust on brand Honda," said Y.S. Guleria, VP - Sales & Marketing.


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