November 21, 2014

'The Mini Story' at the BMW Museum

From November 27, 2014, Mini will be the focus of attention in a temporary exhibition entitled 'The Mini Story'. Up to January 31, 2016, visitors to the BMW Museum will for the first time be able to admire over 30 original vehicles, smaller exhibits and accessories from 55
years of Mini history. Numerous photos, films and sketches, along with a wealth of background information, tell the story of the tradition-rich brand across 20 themed areas. On November 28, 2014 the BMW Museum hosts a grand opening party for the new exhibition.

"A Mini has an inspiring, engaging way about it. It defies barriers and is ridiculously good-looking at the same time," said Peter Schwarzenbauer, Member of the Board of Management of BMW AG with various responsibilities, including Mini, at the opening of the exhibition. "The bond between a Mini and its driver is above all an emotional one. This wide-reaching exhibition at the BMW Museum and the brochure to accompany it provide an engrossing showcase for the rich heritage of Mini - from the conception of the original Mini in 1959 to the present day. I look forward to welcoming crowds of visitors and Mini fans who share our passion."

"Following the recent guest appearance by Rolls-Royce Motor Cars, this special Mini exhibition allows us to give our visitors a closer look at another of the BMW Group's heritage-rich brands," adds Gabriele Fink, Head of the BMW Museum. "We're bringing together the most varied aspects of Mini within a youthful, dynamic and innovative setting."


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