TrustFord appoints Steve Hood as Chief Operating Officer

Ford of Britain's wholly owned dealer group, TrustFord, announced the appointment of Steve Hood as Chief Operating Officer (COO).

Steve Hood previously was the Strategy Director at the dealer group. He has broad automotive experience and is returning to TrustFord
following three years working as the Director of Sales Operations in Ford of Europe. During his recent role he has been responsible for developing dealer network strategies in Europe and developing the retail experience for Ford customers.

"Steve is the right person to take on this important industry role with the opportunity to apply the principles he has been instrumental in developing in Ford of Europe to the rebranded TrustFord group," said Roelant de Waard, Vice-President Marketing Sales and Service, Ford of Europe.

Posted in: Chief Operating Officer,Europe,New Appointment,Roelant de Waard,TurstFord