December 18, 2014

HMSI launches new 163 cc CB Unicorn @ Rs. 69,350

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) added a vibrant twist to its motorcycles portfolio in India with the launch of all new CB Unicorn 160.

Powered by the latest 163 cc mid-sized advanced Honda engine that comes with magnificent enhancements, due
to Honda Eco Technology (HET), it offers the perfect mix of style, design and high fuel efficiency.

With its latest offering, Honda is set to reignite its relationship with India's youth population aged between 25-35 years that demands best-in-class performance delivering premium riding experience with improved fuel efficiency. Packed with the latest technology, the Brand new CB Unicorn 160 in true sense, 'Looks good… is good'.

Styled to perfection, the new CB Unicorn 160 is conceptualised keeping the youth in mind, which is visible in its sharp and edgy design. Aggressive looking fuel tank with floating side cowls adds a dash of masculinity to its look, while the shining 3D emblem strengthens the legacy of brand Honda. Arrow shaped trendy side panel also contributes to the aggressive styling.

The beaming headlight provides high-precision illumination and looks stunning at the same time. The LED tail light is designed in a stylish H-shape. It has been aligned with clear winkers, which glimmer from a distance. Its ultra-modern design is inherent in its chrome-finished muffler, which also adds to the style appeal.

Powered by Honda Eco Technology (HET), the all new engine is enhanced with many advanced features, which makes it pro-technology. The latest 163 cc mid-sized advanced Honda engine has long stroke which means extra torque and higher fuel efficiency. It achieves best in class compression ratio, for delivering the right punch of power. It is also equipped with weight balancer which reduces the vibrations.

Considering everyday usage CB Unicorn 160 delivers best in class mileage of 62 km/l*. Small spines to the outer surface of the motorcycle improve the cooling performance and help reduce distortion of the inner cylinder's shape. In addition, centrifugal casting allows a thin, uniform wall thickness, which helps in weight reduction. The new engine delivers unbeatable power and torque even at low speed. Boosted by Honda Eco Technology (HET), there is never a compromise on power and pick-up.

Riding through busy roads couldn't have been easier on the CB Unicorn 160 as it comes with wide handle turning angle and short radius that can maneuver the sharpest of turns. During dense traffic requiring frequent gear shifts, full gear lever helps make riding convenient.

CB Unicorn 160 with it's class leading wheelbase helps in maintaining stability. Combi-Brake System (CBS) significantly reduces the stopping distance giving the rider full confidence to enjoy the optimum speed without worrying about the brake operation. The mono shock suspension helps in maintaining the center of gravity thus increasing the stability while taking sharp turns. The improved and upright sitting posture of the motorcycle adds a renewed comfort level for everyday riding.

CB Unicorn 160 comes in 4 stunning colors - imperial red metallic, pearl black, geny grey metallic and sunbeam white and is available for sale in two variants - Standard and CBS. Representing good value for money that exceeds the Customer’s expectation, CB Unicorn 160 is priced at Rs. 69,350 for the standard variant; and Rs. 74,414 for the CBS variant (ex-showroom, Delhi).

"The New CB Unicorn 160 is Honda's fourth launch of 2014 after Activa 125, CD110 and Gold Wing. With this launch, Honda is further strengthening its portfolio in 150-180 cc motorcycle segment, designed to woo the youth," said Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.

Y.S. Guleria, VP - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., added, "CB Unicorn 160 is designed to attract the style and fashion conscious youth. It is a winning proposition for anyone looking for real value, without compromise on style, performance, advanced features, mileage and maximum riding comfort. CB Unicorn 160 will be available to customers from the third week of January 2015. We are confident that with CB Unicorn 160, we will drive customer demand and further strengthen Honda's position in the 150-180 cc motorcycle segment."

* Mileage on Honda Mode


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