December 24, 2014

Tata Motors launches next-generation Prima range in Nepal

Tata Motors launched four new next-generation Prima heavy commercial vehicles, for the very first time in Nepal, with partner Sipradi Trading Private Limited.

Setting new benchmarks in styling and features, the next-generation Tata Prima is a combination of power,
world-class performance, fuel efficiency, superior technology and safety. The Tata Prima has been built with technical inputs from across the world - an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the 'world truck' by Tata Motors.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape in Nepal and consisting of a series of configurations on the Prima platform. In the Tipper segment, Tata Motors introduced the Prima LX 2523.K, whereas in the Cargo segment, Tata Motors introduced the Prima LX 2523.T, the Prima LX 3123.T and the Prima LX 4023.S, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.

"The launch of the Prima range in Nepal, is an important milestone in Tata Motors' continued expansion in the Nepalese market and the SAARC region. As market leaders, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Nepalese customer competitive business advantages, with trusted credentials of the Tata Motors brand. The Tata Prima shaped by the latest technology, know-how and expertise with global standards of performance, comfort and safety will enable customers upgrade to a new-age truck, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense," said R.T. Wasan, Head - International Business, Commercial Vehicles Business Unit, Tata Motors.

Equipped with strong aggregates and a robust chassis frame and suspension, the Tata Prima range meets the highest operating standards under extreme conditions. Having been extensively tested to confirm with global standards, the next-generation range of Tata Prima commercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, and continues to offer advantages of a Tata Motors commercial vehicle of lowest total cost of ownership.

The driveline of all 4 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 230 hp, with transmission and axle technology from leading aggregate manufacturers across the world. The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.

Besides the mechanics of the vehicle, the new generation cabin of the Tata Prima offers completely new stylised interiors with a focus on driver comfort. The Prima cabin is attractive smartly separating the drivers working and living area. It is air-conditioned and can be easily accessed, with ample amount of occupant space. The Prima has reclining seats with arm rests, an adjustable steering system for best possible driver control, a music system and a GPS system as a standard.


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