March 12, 2015

Ford invests €2.6-million to train a further 5,000 young drivers in 2015

Ford Motor Company announced that it will invest another €2.6-million in 2015 to provide free driver training to 5,000 more 18-24 year olds from across Europe.

Ford of Europe has now committed a total of €6.7-million in training through its acclaimed Ford Driving Skills for Life
(DSFL) program since 2013. This year, Ford will offer free training for the first time in Denmark, the Netherlands, and Turkey as well as continue successful training programs in Belgium, France, Germany, Italy, Romania, Russia, Spain and the United Kingdom. 


"Too many young adults are dying in car crashes caused by a combination of inexperience and poor decision making," said Jim Graham, Manager, Ford DSFL. "With this new €2.6-million investment in young driver training for 2015, we can provide a further 5,000 young people with the skills and knowledge that could save their lives."

For DSFL, Ford has teamed with leading safety organisations including Association Prévention Routière in France, Deutscher Verkehrssicherheitsrat in Germany, the ACI in Italy, Road Safety Russia in Russia, Dirección General de Tràfico in Spain, and the Royal Society for the Prevention of Accidents and AA Driving School in the UK.

Training is designed to address some of the leading factors in young driver crashes. This includes showing students how they might recover from a slide, emergency braking techniques, and how to scan the road ahead for trouble. Attempting slow speed manoeuvres in a closed environment while using a mobile phone shows how distraction affects driving performance.


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