March 29, 2015

Mercedes-Benz Vans to launch midsize pickup

Before the end of the decade, Mercedes-Benz will expand its product range into a promising segment by launching the first pickup from a premium manufacturer. Due to their versatility, all-round utility, and payload of around one metric ton, pickups are popular
across the world and thus have good sales potential.

"The Mercedes-Benz pickup will contribute nicely to our global growth targets," said Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division. "We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value."

Volker Mornhinweg, Head of Mercedes-Benz Vans, added, "As part of our 'Mercedes-Benz Vans goes global' strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model."

The new Mercedes-Benz pickup will initially be targeted at markets in Latin America, South Africa, Australia, and Europe, all of which are posting sustained growth in this segment.


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