March 21, 2015

Tata Motors launches Prima truck range in UAE and Oman

Tata Motors launched a range of next-generation Tata Prima heavy commercial vehicles in UAE and Oman. The launch of the Tata Prima in UAE and Oman marks the introduction of a new range of next-generation commercial vehicles with a series of applications
in both the countries.

In the UAE, Tata Motors launched two variants in Dubai with dealer-partners - United Diesel and in Abu Dhabi with Dalma Motors. In Oman, Tata Motors launched three variants with partners Al Hasher & Company.

Tata Motors launched the Prima 4438.S (4x2) tractor head and Prima 4038.K (6x4) Construction tipperin the UAE. In Oman the Prima, will be available as a Prime mover, Rigid Tipper and Tanker in the 4x2 and 6x4 configuration, with the Prima 4438.S and the Prima 4038.K, catering to fleet owners, goods transportation, construction and waste management companies.

"The launch of the Tata Prima brand in Oman andthe UAE, is an important milestone in Tata Motors' continued expansion in the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range that has been launched in both the markets is world-class in every sense, giving our customers competitive business advantages, with the trusted credentials of the Tata Motors brand," said Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors.


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