April 08, 2015

Mercedes-Benz delivers 183,467 vehicles in March, more than ever before

Mercedes-Benz continues its record performance with183,467 vehicles sold in March (+15.7 per cent). Sales have never before reached such a high level in one month. Since the beginning of the year, 429,602 vehicles have been handed over to customers, topping
the previous year's record by 14.8 per cent.

"Mercedes-Benz recorded the strongest sales month and the best first quarter in the company's history in March," said Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales.

Last month, Mercedes-Benz set a new sales record in Europe, where sales rose by 16.3 per cent to 89,041 vehicles. In Germany, 27,118 customers were happy to receive their new Mercedes-Benz in March. Since the beginning of the year, sales on the home market could be increased by 7.3 per cent to 60,115 units. In Great Britain, record sales of 26,488 vehicles and an increase of 19.5 per cent were achieved in March. Particularly high growth rates were posted, among others, in France (+42.4 per cent), Spain (+44.5 per cent) and Belgium (+38.8 per cent).

In the NAFTA region, a new sales record of 34,370 vehicles was set in March (+9. per cent). In the USA, the record of the previous year could be exceeded by 9.2 per cent and 29,921 vehicles were handed over to the customers.

In the Asia-Pacific region, sales rose by 18 per cent to a new record high of 54,206 vehicles last month. 30,124 units went to China, where a high sales growth of 20.8 per cent was achieved. So many Chinese customers have never before received their new Mercedes-Benz in March.A sales record was also posted in Japan, where 18,776 vehicles were delivered to customers since the beginningof the year. In Japan, the brand with the star is market leader among the premium manufacturers. In Australia, Mercedes-Benz achieved a sales increase of 16.8 per cent and thus a new record.

The new smart models also enjoyed great popularity in March - a total of 11,984 customers opted for the two-door or four-door variant of the city runabout last month (+25.4 per cent).


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