June 04, 2015

Bentley Motors announces Stefan Sielaff as its new Design Director

Bentley Motors announces Stefan Sielaff as its new Director of Design. He succeeds Luc Donckerwolke who has been with Bentley since 2012.

Sielaff will join Bentley on July 1, 2015 from his current dual role as Head of Volkswagen Group Interior Design and Design Director
at Volkswagen Design Center Potsdam.

In his role at Bentley, he will report to Rolf Frech, Bentley's Member of the Board for Engineering. He will also retain his position as Head of Volkswagen Group Interior Design, reporting to Director of Volkswagen Group Design, Dr. Walter de Silva. 

Sielaff has a career spanning more than 25 years in the Volkswagen group, most prominently with Audi where he started as an intern and progressed to spending five years as Design Director for the business from 2006. It was here where he led a team of over 350 design experts with responsibility for exterior, interior and colour and trim design for the full Audi product portfolio, concept and show cars.

Starting in the industry with a Vehicle Design degree from the Royal College of Art in London, UK, Sielaff, 53, has been in his current role since 2012

"Bentley is entering one of the most important phases in the company's history, with significant plans for new models. With his experience, creative vision and passion for the Bentley brand Stefan Sielaff is perfectly placed to lead the design of our future models," said Wolfgang Durheimer, Chairman & CEO, Bentley Motors.

Sielaff replaces Donckerwolke who has decided to leave the business and Volkswagen AG.


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